Strategic Management: Formulation and Implementation

Measures Of Organizational Health

Measures or indicators of a firm's current operating and strategic health are shown in Table 6-5 and 6-6. As the tables show, to assess a firm's current operating health, short-term financial, market, technological, and production position are used, while current strategic health is based on strategic market position, technological position, production capabilities, and financial health.

Strategic Audit Measurement Methods

There are several generally accepted methods for measuring organizational performance. One way for categorizing these methods divides into the distinct types: qualitative and quantitative. However, a few methods do not fall neatly into one or other of these categories but rather are a combination of both types.